Hi, I’m Annie.

I help businesses discover, design and launch their next big thing.

Strategy Director | Innovation Lead | Entrepreneur

My Approach

Insights create impact

I start by understanding people, their needs, and the environments that shape them. I define problem spaces, design solutions with empathy, analysis, and creativity, and craft the story to bring them to market.

Lead by doing

I’m a hands-on practitioner. My role is to lead the research, strategy and design process, enable creativity and decision-making, and always deliver real outcomes.

Strategy Director

Leading teams, thought leadership and new value propositions for agencies.
Innovation Lead

Turning insights into new revenue, products and services for businesses.
Entrepreneur

Bringing new ideas to market and turning them into business success.

Founder, Chief Product Officer | Startup

Created product strategy and GTM for an AI-driven SaaS product. Landed €2M seed round and paved entry into the US market.

Key roles

Strategy Director |
Wongdoody (Infosys)

Created and led the GTM and thought leadership campaign of two global offerings: “Service and Product Innovation” and “Sustainability by Design.”

Innovation Lead |
bpost Future Lab

Led two award-winning projects in e-commerce innovation and sustainable logistics. Launched bpost’s Eco Zones, resulting in 97% reduction in CO2 emmissions in last-mile delivery.