Strategy Director: Sustainability & Innovation
Created and led the GTM and thought leadership campaign of two global offerings: “Service and Product Innovation” and “Sustainability by Design.”
Year
2021 - 2023
Client
Wongdoody (Infosys)
Sustainable by Design
I created the value proposition, GTM strategy, sales kit, and thought leadership-based marketing plan for a new global service offering.
SBD is a toolkit rooted in behavioral psychology that helps brands identify the sustainability issues customers care about most and where they can make the biggest impact. It predicts users’ likelihood of adopting sustainable behaviors, determines the support they need to change, and designs experiences that foster lasting habits.
Key projects:
Product & Service Innovation
I created the value proposition, GTM strategy, sales kit, and thought leadership-based marketing plan for a new global service offering.
The practice defines new customer value propositions (products, services and revenue streams) and takes them to market.
Key projects:
Telenet Innovation Forum (customer service)
Sunrise Innovation Program