Hi, I’m Annie, a passionate product and service strategist and innovation consultant based in Antwerp.
Hello
I have 20 years of experience in design-related consulting in Antwerp, Portland and Los Angeles. I believe design should serve people and the health of our planet, and bring us toward a better future.
Focus
I first focus on people and their needs, and the social and economic environments that influence them. I define problems, find solutions using empathy, analysis and creativity, then find the story to tell to bring it to market.
I thrive in entrepreneurial settings, from inside large corporations or small startups.
My role is to lead the research, strategy and design process, and enable creativity and decision-making.
Key Roles
Sustainability & Innovation Lead, WONGDOODY
I established two new global service propositions around sustainability - “Sustainability by Design” - and service innovation - “Customer Value Proposition Design” for a global agency of 600+ designers.
Innovation Lead, bpost Future Lab
I helped set up the overall scope and strategy of our work, and our approach to service design and experimentation. I led the strategy of a new sustainability movement, and won two international innovation awards.
UX Lead, Telenet Digital Transformation
I created the digital UX strategy for a large and complex digital transformation program, consisting of several projects. I assembled a team of UX and UI designers in Belgium and London, and guided concept delivery.
UX Lead, European Commission Digital Transformation
I created the user experience strategy for the consolidation and redesign of 500+ websites into a single platform.
Organizer, UX Belgium
I organize a networking group of 3500+ UX professionals around Belgium. Our events attract a monthly audience of 50 - 80 members.
My CV
Having studied sociology, then moving into the world of digital design and marketing, my career has always included making digital service experiences more human.
My tools are empathy, creativity, and the willingness to try anything in order to learn and grow.